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Internet retail optical industry in the largest body of “Ray-Ban” on October 22 at the completion of three new board listed. This owns fashion eyewear brand “sound meter” glasses retailer, to demonstrate: exactly what kind of attitude you want, entered a competition for Internet + offline industry. Previously, consumers can buy online at quite old style glasses, “expensive and ugly” is the general evaluation, but the choices are limited, difficult for consumers to “vote with their feet.” Behind this phenomenon is the traditional optical industry to reap huge profits have no desire to change and innovation in the hard reality. In the rapidly growing popularity of the Internet era, Ray-Ban fashion and low-priced products, plus online experience, trying to traditional optical industry have cut a cake. In 2016, this stylish eyewear retailer did not open physical stores, but through the Lynx,ray ban clubmaster sale, Jingdong and other third-party electronic business platform to end users sell glasses: It is common practice in the general electricity supplier. However, further than the average electricity supplier is prevalent in the Ray-Ban will retail clothing retailer own-brand model first introduced the traditional optical retail industry. Fast fashion brand Zara is an example of Ray-Ban. The core of this model is that retailers not only mastered the sales channels, but also mastered the product design, all aspects of manufacturing and inventory management; channels to reach consumers based on retailers to collect and predict consumer behavior, and with close to the fashion products to meet the changing needs, to build a “sales set production” supply chain. Fashion is “fragile”, Le Pen will be shortened to three days the shortest design cycle and compression cycle to produce glasses 3-6 weeks, as is the fashion concepts into products rapidly. However, in this process, fashion is not only magic, the Internet intervention to save transaction costs.

As a major third-party sales channels Internet business platform, it is in the early stages of development under a lot of Ray-Ban line cost savings. Property line without considering the huge expenses and personnel costs shop, which offers the potential to significantly reduce the Ray-Ban Price: 150-250 yuan lower than the price of the main product of the traditional channels Product 5-7 percent. With its own brand retailers and Internet channel mode, which was founded in 2009 eyewear retailer in 2016, it has grown into the largest online sales channel players: Le Pen in the first half sales of more than 240,000 glasses, and ranked sales II Taiwan glasses, the online channel is only about 94,000. Other data also proved this position online glasses retailer: Ray-Ban 2015 repeat purchase rate of more than 2 percent, higher than the average of 6% of the data glasses retail; in addition, as of July 2016, Le Pen the number of users over 1.25 million, more than five million visits per month. However, Ray-Ban, the rapidly expanding online market is to get yourself in the optical retail industry a firm foothold in the traditional “base”, but not the highest base stick strategy, and gradually penetrate to the next line, use the online brand get big returns the line, this is a manifestation of Ray-Ban greater value. This started from the Internet retailer said the glasses will begin in 2016 set up a “first-tier cities superiority Circle” line at the store. The use of online reputation obtained, line the store will help Le Pen from more accustomed to online consumer customers pocket and pulled out the bill – with the store, Ray-Ban glasses and optometry in other sectors “as provide consumers with a more complete experience. ” Prior to this, Le Pen American example Warby Parker has successfully expanded from the line to the next line: first line opened at retail stores since 2013, Warby Parker in the United States has set up more than 30 store in New York, San Francisco and Chicago are shops. For this eyewear products, “People want to be able to touch and feel the real product.” Warby Parker’s experience shows that the line store will effectively drive sales and thus profits. This may require more attention Ray-Ban place: in 2014 the company’s revenue more than 33 million, but the loss of more than 5 million; profitability in 2015, compared with more than 75 million of revenue, profit 180,000 it is a small number. Went down the line from the line, this also means that Le Pen will face more intense challenges – not only from within but also from outside. Internally, management and online store operations of the line there are many variations, in addition to the location and property, staff recruitment and training is not easy. And externally, to the line the past several years the island glasses, Lenscrafters and other companies eyeing the valuable material will not easily give up market share. With operational experience on the Internet, Le Pen sought to march under the store more profitable lines. ? However, full competition in this industry in the Internet + offline, the Ray-Ban’s how well the company’s investment in people gives Metrics: They asked Ray-Ban 2016 revenues of not less than 150 million yuan, the line store under overall operating cash flow is not negative. Prior to this, the consumer upgrade market optimistic about China’s venture capital institutions have been “voting with money”: 2015, Le Pen received $ 7 million A round of financing capital and IDG Capital, a joint venture of the king; in 2016, and re-CITIC stone B round of financing Asian business capital. China’s rapidly growing market size of glasses Ray Ban glasses that electricity providers create opportunities. Market research firm Euromonitor data show that China’s rapid growth in the optical market in 2015, the size of this market reached about 67.9 billion yuan.

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In fact, this is wrong. “Armed Police Hospital of the attending physician explains Ma Yunlong, wearing ray ban sunglasses is to help people see things, can reduce eye fatigue. Unhealthy personal habits with the eyes is the real cause myopia and eyeball deformation factor. Why, then, some wearing ray ban sunglasses who looks a bit protruding eyeballs? Ma Yunlong According to reports, in general, 600 degrees of myopia is known as high myopia. many ray ban sunglasses and high myopia, they look a little eye projection, which is subject to degrees impacts. the thickness of normal eye is generally 23-24 mm. when the 300 degrees of myopia, the eye will begin to draw back, while the growth every 300 degrees of myopia, the eye will be drawn back one millimeter. so, when 600 degrees of myopia, the eye will stretch 2 mm. Ma Yunlong had experienced a degree of myopia up to 1800 patients, their eyes stretched 6 mm. Because there is a fixed orbital space, if the length of the stretch is too large, the eye We can only move forward projection.”This is not to say how many degrees of myopia will certainly forward projections. This is personal.” Ma Yunlong example, saying, for example, some people are more thin, relatively flat eye socket, eye convex then looks obvious. And itself sunken eyes who looks after eye convex relatively not so obvious. Some foreigners even myopia deep, but because of their relatively deep eye sockets, it is difficult to be found. It is worth mentioning that more than 600 degrees of high myopia, there may be genetic, but here that genetics, not to say that future generations will certainly be short-sighted, but to future generations more susceptible to myopia.
In addition, Ma Yunlong remind the public, usually when cleaning ray ban sunglasses, you can wash with water, air dry naturally. If ray ban sunglasses cloth to wipe, etc., some small little grains of sand or dust may cause lens wear, be careful. When using the ray ban sunglasses should be the removal of ray ban sunglasses with both hands to prevent damage to the frame, in order to ensure the normal life of the frame.

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“This has boosted confidence in the positive impact on a lot is in the transition phase of the optical industry enterprises.” Wu Jianmin said. Meanwhile, he hoped that the Government will increase efforts to promote regional brand building, so that in the future Wenzhou truly become “the world capital of glasses.” Milan International Optical Fair ending glory, million new optical optical products presents stunning: February 27, 2016 to 29, the 46th mido Milan International Optical Fair in Milan, Italy, to carry out the glory of the new International Exhibition Center, the optical million new export business Ministry and its optical Co., Ltd. Zhenjiang million new exhibition appeared together for the foreign exhibitors presented a wealth of high-quality products and fashion lenses glasses frame. The exhibition, export division heavy launch new ULTRAVEX, this ultra-tough lenses through the lens impact resistance test, significantly improve the safety factor, in the case of the lens is heavily impact their best to provide security for the eyes; diamond film Hard lens technology gives high durability, the lens life promoted; compared to ordinary lenses, ULTRAVEX greatly reduce the pressure on the nose while maintaining a high Abbe number, to restore the true colors of the world; in addition, also joined the UV, blue function effectively block UVA / UVB, blue Fight computers, mobile phones and other electronic screen issued comprehensive eye care security.

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The event, as Oakley China spokesman, Lin Dan put his hand to the drone of the lightest in the history of the brand rimless Sports Glasses – Application spectrum sharp-lens technology EvZero Path Zero sunglasses, and shared spectrum Ruizhi lens technology to bring his surprise: “peacetime training will be combined with a lot of road running and other outdoor sports experience in professional sports to Oakley glasses, especially in science and technology before the intellectual spectrum sharp lens, almost unimaginable: through through the lens of the image spectrum Ruizhi than the naked eye to see the world more clearly the details! “the scene of the media by means of virtual reality VR device, witnessed extraordinary place spectrum sharp-lens technology. Keep making progress, innovation and subversion: Since its founding in 1975, Oakley has always been the pursuit of innovation. And a commitment to innovation and the entrepreneurial pioneer research and development team, an important reason is the Oakley brand to stand out. As Oakley, head of global emerging markets category, Scott Randall in the past four years we have been committed to product research and global demand in emerging markets. By means of his professional experience and knowledge of emerging market demand, Scott in the development process of the spectrum sharp-lens technology and continuous improvement in brainstorming: “the advent of the spectrum sharp-lens technology, I am particularly excited.

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Cave clarity, unprecedented scientific and technological lens Oakley spectrum Ruizhi new release: May 26, 2016, high-tech sports brand Oakley Oakley PRIZM held in Beijing Science and Technology Spectrum Ruizhi lens Sharing?. Oakley brand Chinese ambassador Lin Dan also arrived at the scene to help out, personally explained the spectrum Ruizhi lens technology to enhance athletic performance brought. Application of Spectral Ruizhi Oakley lens technology professional sports glasses can not only be promoted to ordinary sports enthusiasts sports daily experience, but this year will be in the Olympic Games athletes about their preferred equipment, clear vision with unprecedented boost athletic performance . I wish the Chinese ambassador Lin Dan Oakley brand new heights Rio stadium. Right: General Manager of Greater China, Ms. Ye Xinghua Oakley. A major change in the field of sport: Spectrum Ruizhi lens from Oakley’s science and technology developed over 15 years of history, we can say is the sport’s top lens technology: it is designed for a specific environmental design through to detail sufficient emphasis to enhance the lens performance, providing ultra-precise color adjustment is applied in a number of world-class athletes among the top events.

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We firmly believe that, in view of the new project we are working together preparations, this partnership will bring great results to our common business. “About Marcolin Group:Marcolin eyewear market as one of the leading global companies, committed to the pursuit of excellence, continue to promote innovation, combined with contemporary Italian design and top technology with a unique technology, the perfect embodiment of the brand DNA.
Existing brand portfolio includes: Tom Ford, Balenciaga, Moncler, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Covergirl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Guess, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Bongo, Candie’s, Rampage, Viva, Savvy, Marcolin, National and Web.By 2015, the company has sold about 14.3 million pairs of glasses.About Dsquared2Personal, bold and innovative fashion -Dsquared2 for the handling, brought together Canadian heritage marks, modern tailoring and playful sexy unique combination of Italy.In 1995, was founded by twin brothers Dean and Dan Carden (Dean and Dan Caten), in sharp contrast to the brand seamless integration: dynamic and gorgeous, leisure and luxury, as well as masculine and feminine.”Born in Canada, living in London, made in Italy.”

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New fashion cat eye shaped frame, the designers in their temples and front frame is formed in a different color contrast strongly, to create a very contemporary female beauty. Series with black / pink, tortoiseshell / mustard color, khaki stripes and purple stripes. This season introduced a circular plate frame, designed to spell color mirror legs and frame in stark contrast, exudes femininity in a sleek, new design. Series available in black, blue, purple and red wine. Cater to the retro trend, Lacoste introduced a new style of eyebrow frame sunglasses, temples decorated with unique brand of metal crocodile logo, with exquisite metal details, add a lot of fashion elements for the neutral series. Series with silver, gold and light gold. And contemporary frame with masculine colors, stylish design. Laser series in small ways Piqué relief tracery carved in the mirror leg, originality; and iconic crocodile pattern decorative metal mirror on the left leg, men develop their unique personality side. Series with graded smoke gray, brown stripes, brown and blue gradation. Full of retro flavor frame, its interesting color blend stylish new program for L! VE series to create a dynamic personality, for men and women wear. The inside of the temple with a unique stripe design to create a different brand logo.

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My opinion, even if only one percent failure rate on the public to “harm” is one hundred percent. In this regard, we dare you despise eyewear market was mixed, rooted in two aspects:? One of a number of standards exist regularity “lag” in the flowing everywhere under “immoral blood” naturally difficult to avoid the production and sale of scrimmage, all kinds of problems will slowly emerge; both existing criteria can not keep the product “upgrading” speed, a direct result of the enforcement of passive lag. It boils down to one sentence, that is, the reaction insensitive functions, limited “and afterwards as” management ideas in. Modern information society, the endless stream of new products, new technology advances, if the standard is always up “belated” supervision is always promoting “slow step” and even chaos in the industry has always been run, the media exposure back, it would have to be in “after the fire”, “the aftermath” of the state. Furthermore, the Governor and lax supervision institution-building rather than force balky, festive occasion type checking style does not change, the quality of goods will be like “beat to death a little strong,” like that, this is precisely the “Chinese-style regulation” sorrow.

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Subsequently, the two sides on the part of the new strategic cooperation framework agreement discussion, exchanges in the art, reaching aspects of research projects, the standard cooperation agreement of intent, the two sides in the next ISO new work item, Chinese glasses revision of the standard, Germany and France held Optometry Science and technology Forum, the depth of cooperation research projects, technical training and other aspects of the foundation. Finally, the director Jiang Weizhong and Mr.Antoine Capron global vice president of quality and standards Essilor held joint cooperation memorandum signing ceremony, visit a complete success. Chiba glasses invited to participate in “Johnson Aimetis superior lenses Elite Forum”: May 18, “China Chongqing, Johnson & Johnson contact lenses Aimetis superior Elite Forum” in Yuzhong District Intercontinental Hotel conference hall held as a famous glasses brand, eyewear industry leader and manager, Chiba glasses invited to participate in this forum, and actively organize group sales manager, regional manager, each manager outlets, invisible and joined the staff of the gang unit members to participate among them. After the meeting, they have expressed benefit. The Elite Forum-depth analysis of the Chinese optical retail industry insights, learn from the successful experience of other countries through the optical industry.

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OGE and Essilor signed a strategic cooperation has achieved remarkable results, the two sides signed the past year, technical exchanges, cooperation in standards, staff training and research cooperation projects, not only help to improve their technical capabilities, but also deepened the two institutions ISO level in a wide range of cooperation and mutual understanding. Finally, Mr. Patrick Poncin hope toward strategic cooperation can go steady and healthy development of the situation. Mr. Jean-Pierre Chauveau representative of Essilor signed a year to work on summarized and recalled that since March 13, 2015 for the first time since signed a strategic cooperation framework agreement, the two sides were held in Shanghai, China 3, Tampa and Paris, France working group meetings; to carry out research and testing methods include three kinds of performance, including Blu-ray; OGE skill points to the second installment of Essilor R & D center in Paris for a period of 2 to 3 weeks of short-term exchanges and training. He expressed special mention: in China led to the new standard ISO glasses Project (NWIP) in, Essilor Group will give full support and give assistance within its capacity.