Recently, Ray-Ban eyewear company launched a new service: a good healthy glasses. According to reports, the service through an online platform for virtual try on, scene recommendation, etc., to provide users with an online selection of the most suitable for their own brand of glasses platform, provide consumers with a convenient yet another field. Recalling already on the line before Ray-Ban eyewear business, we can find “good health glasses” Ray Ban glasses companies following the introduction of “healthy home”, “Southwest safe Internet Hospital” and other services, in O2O field another new attempt. This attempt exactly what meaning, what impact they will have Ray-Ban glasses and medical industry to bring the Internet? In today’s popular mobile Internet, O2O industry has many reaching maturity. Whether the travel industry drops and Uber, or take away the beauty industry groups, Baidu takeaway hungry and what about, or micro-channel payment Alipay and payment industry, has formed a monopoly or oligopoly in their respective fields of O2O. ray ban sunglasses discount, saleIn such a status, O2O industry seems to fall from heaven to hell, investment frenzy subsided, many entrepreneurs brands began to fall. But as a product of the “Internet +” under the trend, O2O still optimistic about the prospects for actually. This requires enterprises to identify the user just need, yet in a field of giants, to O2O convenience to impress consumers to foot the bill. Ray-Ban eyewear company based mobile health, targeting has not been perfect for a mobile medical O2O field – glasses. After the on-line business performance from the point of view of Ray-Ban glasses ready in “good health glasses,” this new business full: At the product level, using a large frame and lens quality brand, through direct mining enterprises to ensure quality at the same time price advantage; at the user experience level, on the one hand to set up the scene recommendation, so the selection of functional glasses become a thing no threshold, on the other hand, the virtual function also lets try to buy glasses online more intuitive style. This series of actions are aimed at the user pain points, so that the business of sustainable development possible. Thus, the Ray-Ban glasses glasses company to carry out a good healthy business is definitely not just for fun, but in the big health brand strategy a move. Ray-Ban glasses O2O new company to carry out business, we can see Ray-Ban glasses ambitions in the Internet the medical field, the first expansion of such new areas such as glasses in a wide range of health, as Ray-Ban glasses big brand concept to provide a more healthy much stronger business support; followed by the new “glasses good health” business and before the launch of “healthy Air” and other business, the “on the Ray-Ban glasses” this action becomes “light” in order to improve the Ray-Ban glasses the company app open rates and user stickiness. From the above it can be seen as a good healthy glasses Ray-Ban glasses company opened a new dimension in the field of O2O, O2O hope that through the Internet channel, the real convenience of consumers, let consumers in major health areas, with mobile Internet at more traditional industries can not provide convenience. Apart from this, Ray-Ban glasses had also been in various fields made a major health layouts, such as “online health consultation” aimed at Internet Medical core functions, the establishment of a full-time team of doctors to answer user professional issues; “Live Healthy” by Air Dongfeng, to meet the user’s daily health needs through professional anchor; “overseas physical” flagship high-end consumer groups, the combination of tourism and medical and so on. Ray-Ban glasses undertaken through different channels in different areas of the business, not confined to the purely “medical” level, but extended to the “great health” range. Multi-dimensional layout, make Ray-Ban glasses “big health” brand concept at the operational level have strong enough support. Ray-Ban glasses as mobile Internet medical leading brands, in order to solve the original mobile Internet health users frequency of use is low, insufficient user stickiness problem constantly in new areas to expand and to try, based on the original business on the continuously derived from the surrounding business together to create “big health” of the ecosystem. Overall, the Ray-Ban glasses through the “glasses good health,” “Live healthy” and other major health services to meet the health, sub-health problems users encounter in their daily lives; “online health advice,” “overseas medical “” Doctor live “and other services to complement the traditional medical industry. Thus, based on daily use and professional guidance of two levels of service, Ray-Ban glasses enhance the user experience and user frequency of use, and ultimately achieve a win-win brand and the user. Ray-Ban glasses the on-line health eyeglasses business, further complete the layout of the brand in major health areas, deepen Ray-Ban eyewear company Health Industry ecological processes, but also provides a new direction for the development of mobile Internet industry. Establishment of ecological or age of the Internet industry, a brand wants to sustainable development of the correct way.